Single source ( web and print) publishing is used by Anjac to reduce errors when working on more than 30,000 sku’s.
The graphic charter has been preserved by combining the productivity of Leaflet for rough layouts with the power of Indesign for finishing.
Key objectives achieved: cheaper, faster , no errors and no compromise on the layout.
Even when product rotation is less than 15 %, it is not uncommon that all the pages of an existing catalog are affected.
Therefore, thanks to the effectiveness of Leaflet technology, Anjac is capable of generating a brand new document of the actual product assortment.
The biggest catalog contains over 1,400 pages and the whole cycle takes only a few weeks to get a document ready to be printed .
The workflow can be described as a three-step process :