Next to traditional catalogs on paper or in electronic format, interactive catalogs provide several functions that reinvent the catalog :
- Research technique and more sophisticated selection than indexes or tables of contents.
- Comparison of similar products.
- Links to cross-sales (accessories, parts, replacement …).
- Provision of related documents.
- Immediate order of products with or without assisted sale.
- Real-time information such as volatile prices or availability.
- Feedback and comments from users.
There are several techniques to get an interactive catalog on the web :
- Browse the catalog.
- The catalog.
- Mobile catalog (tablet).
- Mobile catalog (Smartphone).