Marketing product data Management
Current computer systems are still too oriented towards structured data and do not include all relevant media for better product communication.
The marketing department is often forced to work with inadequate tools such as Excel or Word documents.
Each media (print, web, mobile etc.) seems to impose a new way of working incompatible with others.
Is there a more integrated approach ?
“Single source” communication is based on a centralized database called PIM . A PIM is a satellite of the ERP which is the backbone of enterprise computing. The PIM is responsible for managing marketing data products. It may also be related to the CRM to refine the product offering by customer.